Work
Nike Women Bra-By | Michaela
Nike Women Motherhood | Mothers Day Event
Nike Women Motherhood | Mothers Day Event
Nike Women's Bra By is the safe, non-judgemental space where we can ask our questions and share our stories– stigma free.
It is a quarterly curated Athlete content that’s a source of sports bra education and inspiration.
The content exists on various channels within the Nike Digital ecosystem [ Desktop, mobile, app, social], with the main hub for the content being the Bra By editorial page within Nike.com.
This issue is dedicated to how we change, grow and adapt as women. Using the Alate bra and its adaptability as our catalyst for change as we constantly build on the old versions of ourselves to create an ever-evolving force.We’ve mirrored this in Michaela’s approach to ballet - taking the old versions of it and adapting it to her style.
Nike Women Motherhood | Mothers Day Event
Nike Women Motherhood | Mothers Day Event
Nike Women Motherhood | Mothers Day Event
Nike Women's Motherhood is for Mothers, By Mothers.
We were getting the community of parents that shared the Nike belief in the power of a holistic healthy lifestyle to see Nike(M) as a platform for growth. - Empower you to be you in your pregnancy and parenthood journey by providing personalised knowledge to (M) Athletes and their support networks.
This was an opportunity to bring our personalised knowledge to life. Elevated with a partner that specialises in workout experiences - creating a individualised moment for growth on the motherhood journey across pregnancy and post-partum.
With Circuits Designed by Nike Trainers and Barry’s we’ll have classes broken down by pre-natal and postnatal audiences.
Nike Women | Nike Sync
Nike Women Motherhood | Mothers Day Event
adidas Originals | Stormzy - SPRT collection
NikeSync: Helping you tailor your workouts to fit your menstrual cycle.
“Women are not small men, so we shouldn't train like them.”
Sportswear brands had been ignoring the fact that women’s bodies are fundamentally different to men’s. Evidence showed that understanding your body and adapting your training to your cycle could help with stress management, boost immunity and improve performance. That’s why we partnered with Nike to create NikeSync: a new workout collection for people with periods helping you train to the key phases of your menstrual cycle.
We worked with Global Expert on Female Athlete, Dr. Stacy Sims, PhD, to develop workouts that are tailored to each phase of the menstrual cycle and audio-guided runs to help women learn more about their physiology. Influential athletes, including Paula Radcliffe, then put NikeSync to the test, giving feedback and reviews.
adidas Originals | Stormzy - SPRT collection
adidas Originals | P.O.D [Point of Deflection]
adidas Originals | Stormzy - SPRT collection
Adidas Originals partnerships team asked us to come up with a campaign to help launch the release of Stormzy new partnership with adidas, for his line SPIRIT collection.
The collection was made to celebrate the urban youth culture in the UK and we brought that through our creative territory of community. His first adidas Originals Apparel collection is inspired by the archive pieces from the 1990’s and 2000’s.
adidas Originals | Bad Bunny - The First Cafe
adidas Originals | P.O.D [Point of Deflection]
adidas Originals | P.O.D [Point of Deflection]
Adidas Originals partnerships team asked us to come up with a campaign to help launch the release of Bad Bunny’s new partnership with adidas, for his new shoe in collaboration with adidas.
The First product was the shoe Forum Buckle Low called ‘The First Cafe’ - named after the love he has for coffee. We create the creative for the campaign with the direction from Bad Bunny around how he loves to take his coffee in the morning.
adidas Originals | P.O.D [Point of Deflection]
adidas Originals | P.O.D [Point of Deflection]
adidas Originals | P.O.D [Point of Deflection]
Support by Paul Pogba adidas Originals asked us to creatively come up with a campaign to support the release of the POD-S3.1 silhouette.
We set the creative in the suburbs of paris, allowing him to revisit his upbringing and where he could shine the light on those that have continued to support him on his journey.